Higher profits through customer lock in is a book that will transform your marketing strategy and change the way you think about marketing forever. Stanford libraries official online search tool for books media journals databases government documents and more. This concept called customer lock in entails charging such high switching costs for changing vendors that customers are stuck it means that consumers who buy deficient software or earn frequent flier miles on a chronically tardy airline are reluctant to change because switching is a big nuisance or too expensive. Higher profits through customer lock in by joachim bueschken 2005 01 14 isbn kostenloser versand fur alle bucher mit versand und verkauf duch amazon
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