Graphic design hc the new graphic design the new basics by ellen lupton and jennifer cole phillips is an effective introduction to the essential elements of graphic design each chapter is dedicated to one of these elements such as rhythm and balance color scale hierarchy and the like graphic design hc the new basics pdf book library. Graphic design the new basics by ellen lupton and jennifer cole phillips is an effective introduction to the essential elements of graphic design each chapter is dedicated to one of these elements such as rhythm and balance color scale hierarchy and the like. Graphic design the new basics explains the key concepts of visual language that inform any work of design a foundational graphic design book for students lupton and phillips explore the formal elements of design through visual demonstrations and concise commentary from logos to letterhead to complex website design this is a graphic design . Graphic design the new basics work featured bernard j canniffe library of congress cataloging in publication data lupton ellengraphic design the new basics ellen lupton and jennifer cole phillipsp cm includes bibliographical references and index isbn 978 1 56898 770 5 hardcover alk paper isbn 978 1 56898 702 6 paperback alk . Graphic design the new basics this foundational graphic design book for students co authored with jennifer cole phillips explores the formal elements of design through visual demonstrations and concise commentary topics include color texture rhythm hierarchy layers transparency grids and more 2nd edition