Content strategy connecting the dots between business brand and benefits is the first content strategy book that focuses on project managers department heads and other decision makers who need to know about content strategy these decision makers need enough knowledge at a high enough level that when they are asked to submit a proposal for a content strategy they can make informed decisions and contribute to a strategic discussion about business critical content. Content strategy connecting the dots between business brand and benefits is the first content strategy book that focuses on project managers department heads and other decision makers who need. read content strategy connecting the dots between business brand and benefits uploaded by debbie macomber content strategy connecting the dots between business brand and benefits is the first content strategy book that focuses on project managers department heads and other decision makers who need to know about content. content strategy connecting the dots between business brand and benefits uploaded by william shakespeare content strategy connecting the dots between business brand and benefits is the first content strategy book that focuses on project managers department heads and other decision makers who need to know about content. Content strategy connecting the dots between business brand and benefits is the first content strategy book that focuses on project managers department heads and other decision makers who need to know about content strategy these decision makers need enough knowledge at a high enough level that when they are asked to submit a