Built to last successful habits of visionary companies is a book written by jim collins and jerry i porras it outlines the results of a six year research project exploring what leads to enduringly great companies the first edition of the book was published on october 26 1994 by harperbusiness. Microsummary built to last is one more fascinating research laden study by jim collins co written with jerry porras it strives to understand why some companies which they call visionary survive through hard times while others fail jim collins and jerry porras wrote built to last for one purpose to find out what makes a company really exceptional and different from the . In built to last jim collins and jerry porras focus on timeless success principles that can be learned from visionary companies like marriott proctor gamble and walt disney whose success have lasted the test of time unlike individuals organizations can transcend time and generations they can be built to last. Built to last is a very well researched and a convincing book that has definitely opened my mind to new ideas and thoughts about companies every chapter of the book is important the authors have evidently shown visionary and comparison companies to show how the same idea may not still work if you dont have certain characteristics the best and maybe the most scariest part is that there is . This built to last summary explains 3 core ideas that have helped 18 visionary companies thrive over centuries read in 4 minutes or less
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